On the face of it, automotive engineering and customer care have little to do with each other. Of course, everything that engineers do is aimed at satisfying the customer and offering higher and higher value, but the two disciplines of engineering and customer care seem to be on two different ends of the spectrum. One would imagine that the engineers do their job and then it is the role of customer service department to interact with customers and deal with their issues. However, if you are willing to look a little beyond the surface, you will find that combining engineering and customer care can be highly advantageous to both the automotive industry as well as the end customer.

Let us begin by looking at what exactly an automotive engineer does. What does his job role entail?

To begin with, it is the role of automotive engineers to design as well as develop various automotive systems like engines, electronics, brakes, fuel systems, suspension, etc.

 Secondly, they are also responsible for designing, developing, operating, managing and maintaining automotive assembly lines.

 Their job also involves dealing with suppliers for different parts made to their exact precision, managing their costs as well as delivery.

 They also have to design, develop and implement a number of tests to ensure that individually and collectively, the parts function optimally and safely. Ensuring safety of the final product is part of their job role.

 Finally, it is the role of an automotive engineer to gather data …