Social networking for the automotive industry seems a bit hard to
fathom. With all of the sites out there doing it, but only concentrating on a
couple of different sectors of the industry. The way I see it for this to work,
it needs to be more all-inclusive.
The automotive a whole is having hard times right now, and believe me
they are all looking for ways to make their businesses perform better. They go
to the web because it’s one of the best places to push their businesses without
having to spend more money then they can afford.
With all of the buzz on the net about social networking, you can bet
they are looking in to it, just as I did. A lot of them are probably finding
the exact same thing as I did, that there are no social networks that are
directly related to their business.
Why on earth would you join a social network that doesn’t relate to your
business? I know I wouldn’t do it, if they are looking to promote their
business by the use of a social network, it just makes sense to look for like
minded people in the social networks.
It stands to reason that a person who is looking to promote their auto
restoration shop, doesn’t want to join an automotive social network that is
aimed at new car dealers. What point is there to spend the time that it takes
to network with people there.
Social networking takes …
How cars have changed. Go to any auto meet or automotive buff vintage
auto show and you can gander “real cars”. Cars of the 40, 50 and even
60’s had character, were definitely distinct as well as being made out of
“real metal” not just plastic that crumbles on any impact leaving you
staring at auto parts and components laden just under and around impact
Styrofoam in the sides and behind the bumper. What ever happened to cars you
might say? What am I paying for on top of that? A piece of plastic so to speak.
The joke about tinny Japanese automobiles used to be that if you were
locked out “Where is the can opener”? Now the can opener would be
overkill. Older cars had real metal solid chromed metal bumpers. Not any more.
It can be said that a “typical” standard family automobile
product has more than 14,000 parts composed of an ever increasing and even
exotic array of materials.
It used to be that cars were made up mainly of metal, rubber, upholstery
materials as some electrical wires and components. Not any more. Who on earth
knows what materials and type of material components are under your hood and in
your car, truck or SUV?
The heart of any automobile product is a motor – gasoline powered
strictly or a diesel engine or perhaps today a hybrid gas / electric energy
efficient engine. With the development of computer modules in vehicles, cars
more and more for …