Before You Start
If you are likely to get into the company of selling auto parts through a catalog, you’ll have to help it become legitimate in the get-go. Decide on a catalog or company name and register yourself as being a business along with your city and/ or county. Each state and municipality will have their won process it is this, so go to the appropriate websites, have called, or go down to city hall yourself to have the proper paperwork. More than likely you might need a business license, a tax ID number (just like a social security number to your business), and other things that might be needed on your specific location.
Your Business Plan
You should never start just about any business without constructing an intensive and solid business plan. In the case of your auto parts catalog, you need to decide things such as who your target clientele will likely be (auto shops, dealers, vintage Mustang owners, etc.), and what types of parts you would like to sell (your designs, factory parts, auto accessories, etc.). The idea is usually to dig deep and acquire specific. That way, if you feel a bit overwhelmed and lost, you can always refer to your business strategy plan and tackle the subsequent item on your agenda.
When you happen to be conceiving your company and business strategy, you may want to consider just tackling one specific niche in the beginning. Do your very best self to find a need, then try everything you can to fill it up. Don’t be afraid to start small, grow following that.
Unless your business strategy necessitates one to possess a warehouse filled with parts and the personnel and supplies to manage to ship, you’ll probably be looking at finding suppliers that dropship. Dropshipping can be quite an easy way to operate a business and if done properly, helps with all concerned. Through your catalog marketing, your suppliers get sales they may donrrrt you have otherwise gotten, and also you get a number of the sale, and don’t worry about shipping anything yourself. The best drop shippers may even allow you to have your logo about the shipping label.
If you might have your type of accessories and parts, you may either need to have your warehouse with supplies accessible, or license using a distributor to handle the products and also the shipping in your case.
Design and Copywriting
Long story short, if possible, hire professionals. If you are able to’t do that, then gather numerous catalogs as you can get your hands on and focus on what about them generally seems to work and what doesn’t. At the very least you will need typesetting and layout software like Adobe InDesign, QuarkXPress, or one with the free alternatives available for download. Be ready for quite a learning curve if you will try this work yourself.
There are many binding styles to pick from, but plastic comb binding and spiral coil appear to be rather popular inside the auto parts world. Do a bit of research online to find a printer as well as a machine to perform your binding yourself, since this you will save money even inside the growing process.